Blog
Plain-language writing on getting more out of AI — the memory and skills that actually make it useful.
The LinkedIn Ads Paradox: Why Your Ads Fail (And How to Fix Them)
LinkedIn is simultaneously B2B's best and worst ad channel. The difference isn't budget — it's whether a custom AI agent is running hyper-specific targeting instead of generic, one-size-fits-all campaigns.
11 August 2026 MarketingThe 4-Step Marketing Loop: How to Fully Automate Your Growth Funnel
Express, Tailor, Amplify, Evolve — the four-step loop behind every successful campaign, and the actionable blueprint for having a custom AI agent run the entire loop for you.
11 August 2026 MarketingThe YouTube Shorts Arbitrage: How to Build a Custom Agent to Exploit $4 CPMs
YouTube Shorts CPMs are sitting near $4.85 while search costs keep climbing. Here's the actionable blueprint for a custom AI agent that exploits the arbitrage before competitors catch on.
11 August 2026 MarketingStop Picking Marketing Channels First: Build a Funnel Your AI Agent Can Run
"Should we be on LinkedIn or YouTube or Google?" is the wrong first question. Here's how to design a funnel where every channel has one job — and how a custom AI agent can run the whole loop.
11 August 2026 AI StrategyFrom Filing Cabinet to SaaS to AI: Why Software Is Finally Doing the Work
Software's history is digitising filing cabinets, not doing the work inside them. AI agents are the first technology that can actually do the labour, not just store it, and only if the Brain and the execution layer are built first.
3 August 2026 AI StrategyWhy the CLI is the Universal Language of AI Agents
AI agents don't click buttons; they read and write text. A plain-language look at why the Command Line Interface, shell hooks, Git, and memory tools like gbrain and Mem0 are what actually make AI agents work.
29 July 2026 AI StrategyStop Waiting for the Next Model: The Real AI Gains Are in Memory and Skills
Everyone is chasing the next foundational model release, but the biggest enterprise AI gains come from agent infrastructure, memory and skills, not a smarter model.
28 July 2026