Frequently Asked Questions
Everything you need to know about AI search optimisation, our fractional AI team model, and how we help service businesses rank on ChatGPT, Perplexity, and Claude.
What is AI search optimisation?
AI search optimisation is the process of making your business visible when people ask ChatGPT, Perplexity, or Claude questions about services like yours. Unlike traditional SEO that targets Google rankings, AI search optimisation focuses on being cited and recommended by AI language models.
How is a fractional AI team different from hiring in-house?
A fractional AI team gives you access to specialised AI expertise (strategists, developers, optimisation specialists) for a monthly retainer instead of hiring full-time staff. You avoid $570K+ in annual salaries while getting enterprise-level AI capabilities. It's like having your own AI department without the overhead.
How long until we see results?
Most clients see their first high-converting leads within 30 days. AI search rankings typically appear within 60 days, with compounding growth from month 3 onwards. Unlike paid ads that stop when you stop paying, AI search rankings build momentum over time.
Why do leads from AI search convert better?
AI search users are typically further along in their buying journey—they're asking specific questions and evaluating solutions. When an AI model recommends your business, it pre-validates you in the prospect's mind. Our clients see 40-50% conversion rates compared to the industry average of 2-5%.
What industries do you work with?
We specialise in established service businesses ($2M+ revenue) across real estate, construction, professional services, insurance, and healthcare. Our ideal clients don't have in-house tech teams but want to build their AI competitive advantage without hiring one.
What's included in the fractional AI team?
You get access to AI strategists, developers, and optimisation specialists who handle everything: AI search optimisation, intelligent conversion tools, tech stack integration, and continuous optimisation. It's a complete AI growth engine, not just a one-time project.
How is this different from traditional SEO agencies?
Traditional SEO targets Google. We optimise for ChatGPT, Perplexity, and Claude—where 60% of buyers now search. We also build AI-powered conversion tools (not just traffic) and work as your ongoing fractional team (not project-based). Our model focuses on organic growth that compounds, not ad spend that disappears.
Can you guarantee specific results?
We can't guarantee specific rankings (no one can with AI search), but we do have proven case studies: Edward & Smith got 7 leads in week one with 50% conversion, Off Market Properties gets 2+ leads weekly at 50% conversion. Most clients achieve ROI within 90 days based on historical performance.
Still have questions?
Book a strategy call to discuss your specific situation and see how we can help your business rank on AI search platforms.